Just started my first ad campaign for Socialite 1. I decided to try Facebook ads since the books are about a social network that becomes really popular, though it was initially created by a man trying to find the perfect husband for his unborn daughter.
Facebook makes it really easy to sign up, construct the ad and choose the audience. At the end of the process it said that it will be seen by as many as 15 million people in the USA - that's pretty cool, if it's accurate. I set a max amount of money for the campaign, so that I can easily assess the return on my investment. I will post another entry about the results of this campaign at the end of November, when the money is projected to run out.